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AstaGlo First Product with Exclusive International Distribution to Achieve NAXA Verification

                    Today the Natural Algae Astaxanthin Association (NAXA) announced that AstaGlo, marketed by Elite Life Sciences, has qualified for the NAXA Verification Program Seal. The NAXA Verification Program (NAVP) tests products

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AstaReal Leaves NAXA Astaxanthin Association, Alleges NAXA Lack of “Extensive Quality Testing

Astaxanthin supplier AstaReal (Burlington, NJ), one of the founding members of the 2014-formed Natural Algae Astaxanthin Association (NAXA), announced it is leaving the association, citing concerns over the association’s ability to affirm the quality of its membership’s astaxanthin ingredients. But

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5 Reasons to Take Astaxanthin Every Day

Astaxanthin (pronounced “asta-ZAN-thin”) is a naturally-occurring carotenoid found in algae, shrimp, lobster, crab and salmon. Carotenoids are pigment colors that occur in nature and support good health. Beta carotene, for example, is orange. Astaxanthin, dubbed the “king of the carotenoids” is red,

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Natural Astaxanthin Verification Program to Launch in Q1 2016, NAXA Says

                  Astaxanthin suppliers, specifically suppliers of Haematococcus pluvialis-derived astaxanthin, may soon be able to take advantage of a new certification program being created by the Natural Algae Astaxanthin Association (NAXA). The industry group

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President of the Natural Astaxanthin Association Named

The Natural Algae Astaxanthin Association (NAXA) has chosen Scott Steinford as the new president of the organization. Mr. Steinford has over 15 years’ experience in the dietary supplement industry and replaces Ed Wyszumiala. “Scott’s experience working with associations, media and

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Algae in the food industry

Algae in the food industry There is a growing interest in algae derivatives as additives in foods for increased nutrition. The targeted extracts  include plant based omega-3 fatty acids, phycocyanin, antioxidants, protein and lipid contents from algal biomass. Astaxanthin has

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The growing problem of synthetic Astaxanthin

  Synthetic Astaxanthin There is a continual consumer demand in astaxanthin’s growing market. Endorsements from such public sources of authority like, Dr. Oz and Dr. Mercola, have helped this algal supplement become popular in the nutraceutical market. Astaxanthin is a

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Astaxanthin Nanodisperions using Additional Antioxidants

  Astaxanthin is a powerful antioxidant growing in popularity in the health supplement industry and in the food production industry. According to this recent publication, the use of astaxanthin as a food preservative can be synergistically enhanced by the addition

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Astaxanthin

Introduction to Astaxanthin Astaxanthin is a natural carotenoid commonly found in microalgae, such as Haematoccis pluvialis. The algae turns from a green color to red when access astaxanthin builds outside of the cholorplast. (1).  One of the most well-known functions

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